Jordon REALLY loves 3 things: skincare, animals, and giving back. When discussing what type of business she wanted to start, she asked herself, “What am I REALLY passionate about?”. After jotting down some of the things that created the most joy in her life, she began to connect the dots (daydream) on what her “dream entrepreneur experience” could be. She knew she wanted to create skincare products that were effective, high-quality, and easy to use, but also wanted to make sure any ingredients that were used in the products didn’t harm any animals in the creation or testing of the product. Then on an after-work bike ride around St. Petersburg, FL, she was brainstorming ideas for brand names when it hit her... “It needs to be simple and to the point, like…no animals.”