Serums - How They Work

Serums are oil or liquid-based, lightweight moisturizers. They protect and nourish your skin typically after cleansing and before a thicker moisturizer. Serums contain a higher concentration of ingredients that penetrate deep into the inner layers of your skin.

How do serums work?

Serums were specifically developed to treat an array of needs. Some help to brighten skin or reduce blemishes, while others focus on boosting hydration or fighting the signs of aging. They absorb quickly and deeply into the skin which makes them a perfect next step after cleansing. 

Do I need both a serum and a moisturizer?

Serums were formulated to work WITH a moisturizer, especially if you have dry skin. Serums use their active ingredients to repair the skin at a deeper level than a moisturizer can, while a moisturizer prevents the evaporation of moisture and locks in the benefits of the serum. 

How long should you wait between serum and moisturizer?

To allow serums to fully absorb, apply and wait 5 minutes before moisturizing. Well-formulated serums absorb quickly and disappear into your skin. After 5 minutes, if you have an oily residue on your skin, then you are using too much product.

Is it OK to use a serum everyday?

You should use a serum on your face and neck twice daily, once in the morning and then again in the evening.  

Is there such a thing as using too much serum?

Your skin may not absorb the beneficial ingredients of the product, and instead, it will be left sitting on the surface of your face. This could result in extra oily skin, breakouts and even irritation. 

Can I use a serum alone?

Serums can be used alone if you have oily skin.  They can also be used under a moisturizer to help protect the hydration levels in normal to dry skin. During the winter months, it's a good idea to use a moisturizer over your serum for extra hydration, to help your skin cope with changing temperature and drying winds. 

When should serums be avoided?

Serums may exacerbate chronic skin conditions such as eczema or rosacea.  These conditions weaken the skin barrier allowing the serum to penetrate too quickly, causing irritation.